12 juli 2013



Magnum Pleasure store opening

After London, Paris, Istanbul, and Mexico City this Summer the Magnum pleasure store opened its doors in our nations capital Amsterdam. For those who dont know what it is: 'The Magnum Pleasure Store is an experience pop-up Magnum bar where you can design your own personal Magnum ice cream'.


For this special occasion Magnum asked me to create a special artwork live on the spot during the opening. On this project I used ellements of the smaller mokups and got inspired by the colors of the various toppings in the store. The result was a huge magnum dummy of  5 feet  5 inches painted in the signature Frank E Hollywood style with a dash of magnum flavoured branding.




magnum pleasure store opening


magnum pleasure store opening


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