After London, Paris, Istanbul, and Mexico City this Summer the Magnum pleasure store opened its doors in our nations capital Amsterdam. For those who dont know what it is: 'The Magnum Pleasure Store is an experience pop-up Magnum bar where you can design your own personal Magnum ice cream'.
For this special occasion Magnum asked me to create a special artwork live on the spot during the opening. On this project I used ellements of the smaller mokups and got inspired by the colors of the various toppings in the store. The result was a huge magnum dummy of 5 feet 5 inches painted in the signature Frank E Hollywood style with a dash of magnum flavoured branding.